17 Problems We Solve
We Can Help

Gaining and keeping customers by providing exceptional customer service experiences, excellent content marketing, a consistent social media presence, and strategic placement of traditional and digital marketing is harder than ever for two reasons.

Firstly, ever-changing technologies render most plans and strategies older than just a few months obsolete. How can you keep up?

Secondly, the expectations of customers and prospects are ever-escalating. What was fast, useful, or empathetic two years ago is simply commonplace and expected today. Expectations for how fast you can jump through hoops for your customers or internal staff are many times simply unreasonable. You and your organization must keep up. But how?

At Taylor Marketing Works, we use our combined decades of experience, knowledge, and skills to help solve your marketing and customer experience problems.

While we customize every scope of work to meet the unique needs of every client, much of our work focuses on addressing issues like these:

1. Is the customer/user experience (UX) in person, online, or on your website all that it can be?
2. Are those on the front lines of your organization missing opportunities to close new business? We’re pitching. Are you catching?
3. You continue to struggle to produce significant storytelling about your organization.
4. Your social media program has stopped yielding significant engagement and other desirable customer or prospect behaviors.
5. You know you need to balance organic and paid social media but don’t know what ratio and budgets are optimal.
6. As content shifts to greater use of audio/video, you are uncertain what kind of resources or organization chart you need to execute successfully.
7. Success metrics used to measure content/social/digital don’t sufficiently reflect actual business outcomes.
8. You believe existing marketing plans are too broad and vague but aren’t sure how to boost relevancy by targeting specific customer needs and personas.
9. Customer churn is higher than desirable, and you’re uncertain which customer experience interactions to address to slow defections.
10. Customers expect to interact instantly with your organization everywhere online, and you’re not sure how/where/when to resource, monitor, and answer. For many organizations, this may require a full-time, 365/24/7 position. When is it time to hire?
11. You’re uncertain whether/how to launch an initiative in messaging/conversational marketing, chatbots, and/or voice-activated content.
12. Results of your email marketing continue to slide. Why?
13. You know your website and tied digital programs need a vast overhaul, but what should the priorities and dependencies be?
14. Competitors are outflanking you in digital and/or customer experience. Should you match what they are doing? Why? How?
15. Your customer experience is not talkable or differentiated enough to produce proactive word-of-mouth referrals. How can this be fixed?
16. You want to level up your team on social/content/digital and need a workshop to do so.
17. You believe episodic, binge-worthy content will boost engagement but aren’t sure what your “shows” should be or how to produce them.

Our clients and case studies speak for themselves. Can we help you?