Direct mail and email campaigns can be an effective way to target a specific audience with a specific message and call to action.
Public relations strategies help position your company and brand, get the attention of investors, and should generate inquiries from the media. The press release that was written for University General Hospital Systems led to a cover magazine feature story, which ultimately led to additional investors coming on board and to their expansion into the Dallas marketplace.
Kimberly is currently working with a team of creatives to develop a NEW website for VitalPet, a "petwork" of veterinary hospitals predominantly located in Texas, but expanding nationwide. Kimberly's role is that of strategic marketing director, creative/art director, copywriter, and content curator for this client. In addition, it will be her responsibility to ensure that all functionality requested of the site works as it should. Search engine optimization will be forthcoming as the new site goes live. We look forward to sharing a link to the new live site in early fall, but for now, here are a few mock-ups we are finalizing in the meanwhile for this fun, animal-loving client.
For The Davis Clinic, after developing the logo and rebranding the practice, we wrote, art directed, and worked through the site mapping process and ensured functionality for their new website. It features a HIPAA-compliant patient portal as well as access to private patient discussion boards and forums, an "Ask Your Nurse" page, blogs, email opt-in, and archived eNewsletters. In addition, video and audio clips and webinars are a part of this robust website.
For Woodlands OB/GYN Associates, Kimberly re-wrote the entire site for clearer messaging and to optimize keyword ranking strategies.