Our Team

Kimberly P. Taylor

About Kimberly P. Taylor, Principal and Founder

Kimberly Taylor formed Taylor & Associates, LLC in February 2008 and rebranded the firm as Taylor Marketing Works simultaneously with her expansion into the Austin marketplace in December 2014. Now, with an even greater expanded presence beyond Houston and Austin, we're reaching into areas of the greater Texas Hill Country, including Kerrville, Fredericksburg, Boerne, and San Antonio. Our goal is to help support these local economies by increasing customers for our clients.

Taylor Marketing Works is pleased to continue to grow and partner with some of the finest creative traditional and digital marketing experts in Texas to bring positive results for our clients.

Throughout the company’s existence, Kimberly has been busy creating and supporting strong brands and helping clients grow their business. With a passion for B2C marketing, she specializes in strategic marketing and advertising campaigns that grow revenues. Her strong acumen for the written word is evident in her love of copywriting and publishing. In addition, she has a strong background in branding, positioning, and public relations strategies. With over 15 years in radio/TV broadcast, video production, event planning, and trade show management, she brings PR strategies to the table that are top shelf. Her marketing experience spans the financial, healthcare, retail, restaurants, hotels/hospitality, oil & gas, energy, automotive, and legal genres.

Kimberly's career in audio and video broadcast production allowed for involvement in productions for end clients such as Exxon, Six Flags, Duracell Batteries, the National Dairy Board, David McDavid Honda, Gordon's Jewelers, Redstone Golf, Turfgrass USA, Safeway, Academy Sports & Outdoors, AppleTree, The Salvation Army, First Data Corporation, TeleCheck, Ford Motors, Star Furniture, Ninfa's Mexican Restaurants, Gallery Furniture, Houston Ballet, NutriSystem, Splashtown USA, MTV, and more.

In addition, work in industrials and film ADR allowed her to meet and work with the likes of amazing talents such as the original "Penguin," the late Burgess Meredith, Gene Hackman, Lily Tomlin, REO Speedwagon, Mary Lou Retton, Lily Tomlin, C. Thomas Howell, Robert Goulet, the amazingly talented Ray Charles, Houston's own "Mama" Ninfa Laurenzo, Earl "The Pearl" Campbell, Willie Nelson, Kenny Rogers, and the ever-quotable late Yogi Berra.

When Kimberly isn’t writing compelling copy or creating new brands for clients, she’s enjoying time with her husband and daughter, their sweet mini-schnauzer, "Maggie," and sassy yellow female tabby, "Allie cat." So yeah, they have sweet AND sassy at home.

Contact Kimberly directly at Kimberly.Taylor@TaylorMarketingWorks.com.

Kim Parker

About Kim Parker, VP of Client Services

After marrying Tobin Parker, a local native of Kerrville, Kim settled into the Kerrville community in 1984 and has called the Hill Country home ever since. Not sure what she would do with her advertising degree from the University of Texas in Austin, she discovered a career in selling advertising on cable networks. Throughout her career, Kim has worn many hats including those of copywriter, producer, scriptwriter, actor, and production supervisor. She has created and implemented successful marketing plans that led to a positive impact on her clients' bottom line, and to long-term client relationships.

Most recently, Kim added digital media proposals to traditional advertising plans in order to provide clients with a truly comprehensive approach to their advertising. Kim has developed media plans for clients in Kerrville, Fredericksburg, Boerne, New Braunfels, San Marcos, San Antonio, and Austin.

What Kim likes best about her work is waking up every day to a new customer, a new business, and a new challenge. Throughout her career in media planning, advertising, and media buying, she has developed long-term relationships with her clients based on trust, attention to detail, and success. She looks forward to learning your story … your history, your objectives and your goals ... so she can provide options and solutions to increase your competitiveness, market share, and profitability.

Contact Kim directly at Kim.Parker@TaylorMarketingWorks.com.

Kristi Anderson

About Kristi Anderson, Social Media Strategist

Kristi joined our team in May 2019 and brings a robust strategic marketing mind to our team. She leads the way on social media as our Social Media Strategist.

Kristi is a native Texan who is now living her best life in the great Pacific Northwest on Lummi Island, an island of vibrant artists and legendary dining spots off the coast of Bellingham, Washington .... how fun! The saying is true, though: "You can take the girl out of Texas, but you can't take Texas out of the girl."

A graduate of the University of Texas at Austin, Kristi hit the ground running to put her Journalism/Public Relations degree to work, first at Edelman Public Relations in Dallas, and then in the non-profit arts sector, including The Houston Symphony, The Spoleto Festival (Charleston, SC), Conspirare Choir (Austin), and the Orcas Island Chamber Music Festival in Washington State.

For the past 12 years, Kristi has worked for AOL/Huffington Post (now known as Oath after a merge with Yahoo!) as a writer, editor, managing editor, community manager, and as a manager of AOL/Huffington Post's global contingent labor program. While at AOL/Huffington Post, Kristi's focus was on developing and launching new lifestyle websites, overseeing content strategy, and building user-generated online and social media programs and campaigns.

A good strategy is crucial to a well-planned, integrated social media campaign, but Kristi also likes to make our clients' unique personalities and brands shine. She's serious about a good social media plan, but knows half of its effectiveness is in the fun (emphasis on social). Striking that balance is an equally right- and left-brained endeavor that's never boring, which she absolutely adores.

For Kristi, both in the corporate and non-profit arts arenas, the common thread for success lies in the intersection of people, processes, and passion -- and coaxing them to merge. She shares our passion to truly partner with our clients to offer creative, value-added solutions that translate into concrete success. As she likes to say, "It's not about saying no; it's about working together to get to the right YES!"

When Kristi isn't knee-deep in Google Analytics and social media project design, she loves to spend time with her 11-year old son, Jonah, fiance Steve, and her three cats: Ginger, Thomas, and Scout. She also enjoys ethnic cooking, knitting, studying health & wellness, playing & teaching piano to a small studio of students, and enjoying outdoor activities -- usually with a fancy Starbucks in hand.

Kristi is thrilled to join our team to help guide our clients' social media strategies, online presence, and to increase growth with engagement and improved sales.

We are blessed to have Kristi on our team! Her email is Kristi@TaylorMarketingWorks.com.